Editorial

What's Your Start-Up GTM Problem?

Specialist help from a team experienced in making markets

Monday, July 27, 2026 | 5 MINS

When something's not connecting

When you're starting out, getting the fundamentals right will stop problems from creeping in as you scale. The gaps and waste you create now through disconnected sales and marketing technology, siloed teams, a dependence on events and disparate activity while you hire and onboard your team will slow you down in the long term.

By locking into a 'hire first'  strategy, you could be missing out on pipeline and revenue opportunity, or worse, short term solutions that create problems engaging your audiences consistently and persistently, activity, execution, insight, intelligence  and follow-up.  Start as you mean to go on - which doesn't need to mean adding more campaigns, events, unqualified leads, and software.

We’ll help you harmonise strategy and execution an a seamless programme backed by sales intellingence and performance guarntees.

Typical things we fix for our clients every day

  • When their prospects show up, then drop off the radar.

  • Marketing is generating clicks, but sales aren't interested in them.

  • CRM is full, but Sales has no meaningful insight about when to act or how to make it relevant

  • Partners are waiting for PO's instead of creating them.

  • Pipeline is looking thin, slow or suspiciously optimistic.

  • Your sales and marketing technology stack is expensive, getting more difficult to manage and resource, and is generally not worth the investment - even with AI in the mix.

  • Some other beef (we love a challenge!)

What’s stopping you?

Whether it's your strategy, execution or follow-up, it's all fixable.  

Make a start with a no-obligation chat with an Amigo  - a Senior B2B Channel Marketing or Sales Specialist who has experienced first-hand, life in a start up.

Also in this section