Editorial
AI and the future of Sales and Marketing
Everyone thinks they can write or call these days, but buyers are switching off
Ian Brigden, CEO and Founder, The Point Company
Max Sherwood, Co-Founder, Amigos Network
What happens when everyone becomes a marketer and conversations are neutralised by machine callers? Audiences start to switch off.
In this bold episode of 'Unpatched', Max Sherwood (The Amigos Network) and Ian Brigden (The Point Company) tackle the big questions around AI’s growing role in sales and marketing. From the rise of bot-driven outreach to the flood of low-value content, this is a candid discussion about what’s working, what’s not, and where human connection still matters most.
Expect lively takes on shadow AI, identity fraud risks, and why smart businesses are doubling down on authenticity, not just automation.
If you’re in the channel sales, or marketing game, this one’s essential listening. Hit play!
AI and the future of channel marketing
Ian Brigden: CEO and Founder, The Point Company
Max Sherwood: Co-Founder, Amigos Network
AI is rewriting the marketing playbook. Are channel marketers ready for what’s next?
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