Editorial

Does working smarter with next-gen AI pay off?

How companies are using AI to drive demand and close deals faster

Monday, August 10, 2026 | 5 MINS

Companies in a variety of industries are deepening customer relationships and increasing seller productivity using next-generation AI and data-driven insights.

This Microsoft datasheet, How companies are using AI to drive demand and close deals faster, shows how:

  • Unifying data across sales, marketing and service provides a 360-degree view of customers that enables more personalised experiences.
  • AI capabilities are improving seller productivity and optimising revenue forecasting.
  • Businesses like Northrop & Johnson and Lenovo are using AI to transform customer experiences and streamline global sales operations.

Find out more

How to work smarter with Microsoft Copilot:

  • See how sales teams are more productive and efficient in their daily work with Copilot, an AI assistant.
  • A chat interface gives sellers a quick summary of their opportunity and lead records, catches them up on updates and prepares them for meetings.

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