Enough of the guesswork:

Let's get real about partner performance

For too long, channel sales and marketing leaders have operated in the dark, juggling disconnected data, running campaigns that don’t deliver, and supporting partner engagement that doesn't quite deliver.

Here at TechSellers, we hear all the time about the challenges vendors and distributors face in trying to find and activate the right partners. There’s a general fog creeping in to a traditionally dynamic channel, and one that’s missing out simply because it’s not using the data intelligence available to stay ahead of the game.

Upping your game in 2026

There's a fundamental shift in how we do business today; how we go to market and how our customers buy from us. Even those who are closing the year strong, could you be doing better? And if you’re missing your channel sales by a mile, a rinse and repeat approach is unlikely to change anything.

What we're introducing to our Community could be just the thing you need to define your Channel Strategy; clear insight into how existing partners are performing, who’s missing from your line up tthat could make all the difference, which ones are doing a better job for your competitors, and a wealth of other actionable information.

The potential is there for the taking. It's up to you how you use it.

Who it's for

Channel leaders at vendors and distributors
Partner managers and sales leaders responsible for channel performance
Marketing teams running partner campaigns
Anyone struggling to identify, activate, and grow the right partners in the IT channel

Why it's important

Buyers are more self-directed, marketplaces are dominant, and partner attention is harder to win.
Disconnected data, misaligned campaigns, and inconsistent follow-up are costing revenue.
Without data insight, vendors risk investing in the wrong partners or missing high-potential ones altogether.

Key Benefits

Clarity: See which partners are truly performing, and which are under-leveraged or working with competitors.
Precision: Use data to guide partner prioritisation and campaign targeting.
Activation: Turn insights into action with campaigns that connect and convert.
Efficiency: Stop wasting time and budget on guesswork, focus on the truth.
Community Power: Leverage TechSellers as a trusted environment to amplify reach and engagement.